For centuries the quest and the greed for ruling more and more land and controlling a large number of people gave birth to one of the most destructive terms in human dictionary . The term is WAR.
It has walloped huge number of human lives , consumed cities and villages alike , destroyed good work of the generations and spread the venom of hatred.
Most of us today, are lucky, that we have ben born in a generation ,that might not see a World war or any war for that matter. Yess, there are a few unfortunate ones in countries ,which don’t look a dime, like what they did a few decades ago.
But, our generation is witnessing a very different kind of a war. A war that is aimed at your minds and senses rather than your bodies. Apart from countries , which still are kingdoms, we still see WARS to rule over the people , these wars use the euphemism called ‘ELECTIONS’. Obviously, this is then new channel to rule over people . Times have changed, but the greed to be in power has remained the same for the mankind.
However, the question that remains is, what are the weapons that we see or use in these wars today?
The main ammunation in this democratic warfare is THE FAKE INFORMATION. As more and more people get access to education,somehow, the ability to think ,analyze and reason seems to be diminishing with people. The impact of visuals and verbatism on Social media has been having long term impact on the peoples beliefs and most of them, though unwillingly ,are finding themselves taking sides and thinking of themselves as foot soldiers out to make their belief win. Unfortunately, each one of us believes, that ,my belief is the only right belief,it’s the other party that needs to introspect and not me.
With Social media marketing taking a centre stage , the biggest advantage that these political parties have is, that the source of the data or thought that is being propagated, cannot be traced and more importantly, most people will believe and propagate the information ,without thinking about the accuracy or authenticity of these fake propagandas.
The wars today are being fought with the propagation of these FAKE INFORMATION, which due to its repeated hammering makes people accept it as to be true. This over a period of time, is registered so strongly in poeples mind, that they tend to become blind to the ground realities, though it keeps staring them right in the face all the time.
These days the Election wars across the globe are being won, by the Weapons of fake propaganda that creates a perception.
Our generation, need to pause for a moment and look at the information around us, though we might struggle to verify each one of them, we need to have an attitude where we reject the information or the thought, unless there is at least some plausible explanation or a credible source behind it. We cannot let our minds fall prey to keyboard warriors ,who are out to impose a thought or an ideology on your minds.
We need to go back to the pre digital era, have a free mind, don’t need that clutter of information all the time, basically, we don’t need to know everything. We need to look , analyze ,assess and decide for ourselves,rather than just going with the flow.
Intelligence is not about knowing something, its about applying it to analyse something which is known or told.
We ,the people, need to understand that these FAKE INFORMATION BOMBS, provide the cover fire for the corrupt and illicit activities that the governments want to push through as we keep haggling over non issues. At the end of the day, if elections are fought and won on perceptions, the governments then will have no pressure to perform, and that’s the most enticing gain of this game. All governments today know ,that they can survive the anti incumbency by creating a perception of greater acheivements, which exists only in the creative minds of the digital marketing cells across the globe.
There are people and parties , who are bombarding these fake information bombs at you every second of the day, you need to decide whether to duck under them or be blown away.